London’s chain restaurants see Games boost, says survey
20 August, 2012
High-street branded restaurants in London have been the real winners of the Olympic Games according to analysis conducted by Livebookings, the reservations and online marketing services business.
“We have looked at the number of covers that have been seated in London, by restaurant, for the week preceding and during the games and compared the results with the same period in 2011," said Livebookings CEO Colin Tenwick.
"What is encouraging is that on average London’s restaurants saw an increase in diners of 6% during the two week Olympic period but that the real winners were the high-street branded restaurants that saw an impressive 23% year-on-year growth”
The analysis was based on over 1,600 London restaurants that subscribe to a mixture of cloud-based reservation and marketing services from Livebookings.
Other results from the analysis showed that in the week before the Games, independent restaurants saw sales down 9%, while chains were up 8%.
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