Britain's most successful eating-out brands

20 June, 2012

What are the three things you want from your brand? For people to use it, like it and decide to come back? Peach BrandTrack’s latest survey of 5,000 consumers shows the brands that perform best against these three criteria.

The three tables below highlight the brands with the most people using them; the brands with the highest satisfaction ratings; and the brands whose customers are most likely to revisit.

The regular Peach BrandTrack survey tracks both general consumer eating-out habits, as well as the performance of the leading 50
eating-out brands across pubs, restaurants, fast-food, coffee and sandwich stores. It provides benchmarking data and tracks brands’ competitor sets.

Britain's most used brands
(% of adults eating at in last 6 months)
1 McDonalds 69.5%
2 Greggs 57.8%
3 KFC 48.7%
4 Costa 48.6%
5 Wetherspoons 43.5%
6 Subway 41.1%
7 Pizza Hut 40.6%
8 Starbucks 38.9%
9 Burger King 36.3%
10 Harvester 29.1%
11 Nando's 26.4%
12 Pizza Express 26.0%
13 Frankie & Benny’s 24.9%
14 Caffe Nero 20.8%
15 Toby 15.8%
16 Beefeater 15.6%
17 Brewers Fayre 15.3%
18 Pret a Manger 13.9%
19 TGI Fridays 12.7%
20 Hungry Horse 11.4%

Brands with highest overall satisfaction marks
(% of customers saying they were very satisfied)
1 Jamie's Italian 56.0%
2 Loch Fyne 52.6%
3 YO! Sushi 46.2%
4 Zizzi 46.1%
5 Nando's 45.6%
6= Toby 45.5%
6= TGI Fridays 45.5%
8 Wagamama 45.1%
9 Crown Carvery 44.4%
10 La Tasca 44.2%
11 Chiquitos 44.1%
12 Las Iguanas 43.9%
13 Frankie & Benny's 42.3%
14 Bella Italia 41.4%
15 Prezzo 41.0%
16 Carluccios 39.9%
17= Browns 39.3%
17= Cafe Rouge 39.3%
19 Fayre & Square 39.0%
20= ASK 38.8%
20= Pizza Express 38.8%

Brands that customers are most likely to revisit
(% of customers saying extremely or very likely to visit again)
1 YO! Sushi 66.6%
2 Wagamama 66.4%
3 Toby 65.9%
4 Greggs 65.3%
5 Subway 64.5%
6 TGI Fridays 64.4%
7 McDonalds 63.9%
8 Crown Carvery 63.8%
9 Zizzi 63.7%
10 Loch Fyne 63.6%
11= Nando's 63.4%
11= Prezzo 63.4%
13 KFC 63.2%
14 Jamie's Italian 62.8%
15 Chiquitos 62.4%
16 Frankie & Benny's 62.1%
17= Pizza Express 60.6%
17= Costa 60.6%
19 Strada 60.4%
20 Pizza Hut 60.3%

For more information about the survey, contact Christine Martin on 01704 550 383 or at christine@peach-factory.com. Also available from Peach BrandTrack are ranking tables across a whiole range of performance criteria from quality and value to passion and generosity, for example.