Peach Report

Coca-Cola to go self-serve with BK

25 June, 2012

Coca-Cola and Burger King are to team up on a trial of standalone self-service drinks dispensers in the second half of the year.

The Coca-Cola Freestyle units have been in use in the US for several years, and were rolled out across Burger King’s 850 US sites late last year. They will now be tested in 16 Burger King restaurants in London until the end of 2012. If they prove successful they could be used elsewhere across Burger King’s estate, and perhaps fuel a trend for self-serve drink retail.

The Freestyle dispensers, pictured, offer more than 100 still and sparkling drinks options using various combinations of flavours, including all of Coca-Cola’s flagship brands. They work via touchscreens, and will be accompanied by POS advertising to explain what drinks are on offer and how the machine works.

Jo Blundell, marketing director for the UK and Ireland at Burger King, said: “We are delighted to be partnering with Coca-Cola to bring this pioneering and exciting technology to the UK for the first time. Here at Burger King UK we are always looking at ways to enhance our customers’ overall restaurant experience. Coca-Cola Freestyle will offer our customers a wide choice of delicious drinks and we look forward to hearing consumer opinion at the end of the trial.”

Piers Skinner, director of customer management at Coca-Cola Great Britain and Ireland, said: “We are looking forward to trialling Coca-Cola Freestyle in partnership with Burger King UK and seeing consumer reaction to this new innovation.”