Wagamama serves up sushi
13 June, 2012
Wagamama is making a play for a slice of the sushi market after launching a new range in several of its London branches, with plans now for a fuller roll-out.
The pan-Asian chain has been trialling a sushi offer for some time, and has now rolled out a wide range of options to its Old Broad Street, Mansion House, Wigmore Street and Covent Garden restaurants in London. Dishes include hosomaki, an eight-piece selection of cucumber, red pepper, salmon and tune sushi roll; uramaki, four pieces of inside-out sushi roll; twister tataki, five slices of raw fish or beef; and sashimi and nigiri options. Various mixed sushi platters are also available. Prices range from just over £2 for small plates to just under £9 for platters.
Wagamama’s sushi offer is likely to be rolled out across all of its existing restaurants and future openings, including at its forthcoming Leamington Spa venue. It adds further to the increasing competition in the sushi sector, led by some distance by YO! Sushi but with several much smaller specialists snapping at its heels.