Peach Report

McDonald’s claims ‘healthy’ fizzy drink

9 May, 2012


McDonald’s is to launch what it claims is a healthy fizzy drink that provides one of children’s five daily fruit and veg portions.

The Fruitizz drink contains 60% fruit juice with raspberry, grape and apple, together with sparkling water and no added sugar or artificial colourings or flavourings. It will be served from McDonald’s fizzy drinks dispenser into cups rather than bottled. It will be launched nationwide next Thursday (16 May) and backed by a TV, print and digital marketing campaign.

McDonald’s says it has developed the drink over three years. Jill McDonald, chief executive and president of McDonald's UK, said: "We are thrilled to be unveiling Fruitizz, a refreshing fizzy fruit juice drink that will help parents give children one of their five-a-day. For the past three years, we have been working hard behind the scenes to create a fizzy drink that is unlike anything else currently available in high street restaurants. We tried and tested 80 formulations in order to create the right product that delivers nutritional benefit as well as a new, exciting taste."

McDonald’s says the move is more evidence of its efforts to evolve its menu and offer healthy eating options. Fruitizz was also backed by the Children’s Food Campaign, whose coordinator Malcolm Clark said: “It’s encouraging to see companies like McDonald’s making it easier for parents to make healthier choices for children. The best choice for health is fruit drinks and it would be good to see these replace sugary drinks in restaurants like McDonald’s.”

But the launch has not been universally welcomed. The Sun said the drink contained 49g of sugar—equivalent to 12 teaspoons. Tam Fry of the National Obesity Forum, told the paper: “For a drink purporting to be healthy having this much sugar is appalling. The danger to children is incredible.”

 

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