Bubbleology tees up overseas plans
2 July, 2012
With the bubble tea trend continuing apace, a London-based operator is lining up international openings, says the Daily Mail.
As Peach Report has previously reported, bubble tea is rocketing in popularity, with McDonald’s in Germany the latest to put it on the menu. London’s Bubbleology is among the UK’s leading exponents, with an opening in Notting Hill this week joining its original bar in Soho and a concession at Harvey Nichols in Knightsbridge. It was launched last year with £175,000 of capital, and sells 23 varieties of bubble tea.
The Mail quotes company founder Assad Khan as saying that Bubbleology is now plotting openings around the world. “Bubbleology is already attracting interest from private equity and institutional investors. With impending launches in Europe and the Middle East this year, next year’s focus will be Latin America, which is a key emerging market that we aim to expand into.”
The company could become a major chain, Khan adds. “Bubble tea is immensely popular in parts of the world, but it is essentially a fragmented market. I have no doubt that Bubbleology will have a similar impact on the popularity of bubble tea as Starbucks did with coffee.”
For the full story, see Business that sells fruit-infused Taiwanese drink dubbed ‘bubble tea’ planning to expand.