Greggs ponders new concepts, loyalty scheme
25 June, 2012
Greggs has launched a new concept store and is moving closer to a loyalty card scheme, reports Marketing magazine.
The concept store, called Greggs The Bakery, is being trialled in the company’s home town of Newcastle—the same place it launched its Greggs Moment coffee shop concept last year. It features “upmarket” décor and 75 new product lines to sit alongside its existing items. The additions include artisan and crusty breads, cakes, confectionery and pizzas.
Marketing says the concept could be rolled out elsewhere if it proves successful. Along with Greggs Moment, it gives Greggs more options as it seeks to continue its inexorable growth on UK high streets.
As Peach Report has reported, Greggs has been pondering a loyalty card scheme for some time. Marketing says it has now sounded out interest among customers and asked for feedback as it fine tunes its plans. It is also considering launching a pre-paid card that customers can top up online or by phone—along the lines of a pay-as-you-go phone.
For the full story, see Greggs launches concept store and considers loyalty card.