Peach Report

Newcastle restaurant group using iPads

30 April, 2012

A Newcastle hotel and restaurant group is piloting the use of iPads for customers—the latest example of an operator making innovative use of digital technology.

The Newcastle Journal says the Cairn Group is using the iPads at the Fratello’s restaurant in its DoubleTree by Hilton Newcastle International Airport Hotel. The tablets are handed to customers wishing to see the wine list, and give them more details about the taste, origin and price of bottles available before they make their selection.

The devices uses software called SmartCellar, developed by Napa Solutions. Simon Wright of Fratello’s said: “We are confident our customers will appreciate the difference.” Cairn could add the iPads to other branches of Fratello’s if the trial proves successful.

Use of iPads has become reasonably advanced in the US, but take-up in the UK is still lagging behind—though several operators are believed to be pondering ways to use the tablets in their venues.

For the full story, see Newcastle hotel chain Cairn Group use iPads as menus.