Peach Report

Greggs plots loyalty scheme

13 February, 2012

Greggs is considering a launch of its first ever loyalty card scheme, according to Marketing Week. The scheme could be up and running by the end of the year

It is thought it could incorporate a print-based card, stamped on each purchase, as well as digital options.

Greggs CEO Ken McMeikan said the chain was evaluating “what would be right for our customers in terms of the shopping experience they have with Greggs.” No final decisions have been reached yet, he added.

If it goes ahead with the scheme, Greggs would add to a trend for operators to favour loyalty cards as an alternative to discounts in pulling in repeat customers. It would also step up its competition with fellow high street operators including Costa and Subway.

For the full story, see Greggs eyes loyalty scheme