Superbrands list picks Coke

It ranks at number five on the 2013 Consumer Superbrands list, topped by Rolex, ahead of Apple, Microsoft and British Airways. No eating or drinking out brand features in the top 20—nor in the separate Business Superbrands list—but Starbucks was named the strongest name in the Restaurants and Coffee Shops category of the scheme. On the wider Consumer Superbrands list, Costa, McDonald’s and food service wholesaler 3663 all made the cut.

For the full run-down of this year's Superbrands, click here.