Peach Report

Papa John’s ties with Tesco’s BlinkBox

20 February, 2013


Fast-growing pizza delivery operator Papa John’s has launched a partnership with Tesco’s TV and film service BlinkBox.

The deal will see Papa John’s move in on the weekly ‘Movie Mondays’ promotion, offering anyone who takes a film a special deal with the pizza chain, including a buy-one-get-one-free combo.

Marketing director Andrew Gallagher said: “Pizza and films have long been a popular combination, and we recognize that extras are often a deciding factor when choosing a takeaway meal, alongside strong value offers. With this in mind, we decided to participate in BlinkBox Movie Mondays to help make the start of the week a little more bearable for everyone and to remind everyone that pizza need not be just for the weekend.”

BlinkBox marketing and sales director Kate Simon adds: "Blinkbox Movie
Mondays is one of our most popular offers of the week.., We are delighted to be working
with Papa John's to provide an even better movie experience and great
value.”

 

SEARCH