Geronimo turns on TV

The series of clips, which will be hosted on the group’s website from today (16 July), is called Geronimo’s ‘Awfully Thorough Guide to Being British’. Each of the four three-minute clips is a parody of public information films and provide tips to help outsiders fit in to London, covering subjects including manners, weather, queuing and watching sport.

Geronimo is planning various promotional activity around the clips, including competitions, accompanying beer mats and a downloadable handbook. It is the group’s latest imaginative effort to take advantage of the influx of visitors to London around the Olympics, following its initiative to ‘adopt’ individual British athletes in each of its pubs around the capital.

The clips have been devised by writer Nat Coombs and produced by media agency Me:Mo Interactive, and star comedian Tom Price. They were shot at Geronimo’s The Betjeman Arms at Kings Cross St Pancrass (pictured).

To watch the videos, click here.