Pizza Express gets experiential with promo
25 July, 2012
Pizza Express is offering discounted experiences along with money off food bills in a ‘Claim Your Summer’ promotion.
The company is offering up to 50% off various outdoor experiences along with 25% off food bills. Experiences on offer include balloon flights with Virgin, trips on the Orient Express and luxury camping stays, plus money off railcards, visitor attractions, books and digital products including music downloads from Amazon. In all, Pizza Express has teamed up with 12 partners on the deals.
The offers are part of a ‘Summer Pass’ promo that sees every customer who visits a Pizza Express restaurant or buys a branded product from a supermarket a code to access the discounts, as well as another money-off offer for the restaurants. Each subsequent visit or purchase generates another code, so the incentives can be accessed throughout the summer.
Pizza Express has also created a ‘Summer guide’ to pass on restaurant staff’s recommendations to customers about outdoor activities in different regions of the UK. The guide can be can be downloaded from its website.