Twitter users are most mobile, but Facebook still leads

The findings—which come from the latest Ipsos MediaCT Tech Tracker from research firm Mori—confirm that Twitter is among the best platforms for restaurant and pub operators to pursue customers. It revealed that more then four in five (82%) Twitter users own a smartphone and one in five (22%) a tablet. Nearly two thirds (65%) of users have accessed Twitter via their phone over the last three months—only just behind the proportion accessing it on their PC or laptop (68%).

By comparison, users of Facebook are much more likely to access the site via their computer (87%) than their phone (51%). But both figures emphasise the importance to businesses of getting social networking and web content optimised for smartphones and other mobile devices.

Twitter users are also likely to be more affluent than Facebook or Google+ users, as well as the youngest of all social networks with two thirds (68%) aged 35 or under. Facebook and Google+ users tend to be a little older and LinkedIn users older still, with more than half (55%) aged 35 or over.

The report reveals that despite Twitter’s surging popularity, Facebook remains the most popular social networking platform, with nearly half (44%) of adults using it in the last three months. This compares to 17% for Google+, 13% for Twitter and 7% for LinkedIn. Women are heavier users of all these platforms except LinkedIn.

For more information about the Ipsos MediaCT Tech Tracker, click here.

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