Domino’s scores with Euro 2012 app
11 June, 2012
Domino’s is hoping to cash in on the Euro 2012 football championships with a new app that rewards customers every time a goal is scored in the tournament.
The ‘Domigoals’ app encourages people to register in advance for a chance to win free items and discounts from the chain. Each time a goal is scored, customers tap a button on the app to submit an entry to the competition, with the first 1,000 people to enter guaranteed to win a voucher code. Participants can also sign up to be alerted to goals in the tournament, which kicked off last Friday (8 June).
The app is available for iPhones and Android phones, and is also being promoted via Domino’s Facebook page. It is a clever way of integrating with the football, particularly as it should sustain interest over the whole tournament.
Domino’s sales and marketing director Simon Wallis said: “We know how much everyone’s looking forward to football this summer so we wanted to launch a new app, which means that wherever fans are, they’ll be able to keep up to speed with all the scores. Pizza and football are a match made in heaven, so we wanted to inject a bit of fun and competition into the app too, with prizes for fans who have the fastest fingers when the goals are scored.”