McDonald’s keeps it happy with new ad

17 October, 2011

McDonald’s is trying to build on its rich heritage in the UK with a new TV ad celebrating the ‘iconic’ nature of its restaurants and food.

The minute-long ‘He’s Happy’ ad features a man singing the ‘On the Street Where You Live’ tune from ‘My Fair Lady’ as he walks to his local McDonald’s. The ad ends with him about to eat a Big Mac.

The ad was created by Leo Burnett and follows a series of ads that have tried to emphasise the central role of McDonald’s in customers’ lives.

Alistair Macrow, marketing vice president at McDonald’s UK, said: “This ad is the latest in our long-term brand campaign and shows how some of our key menu items have become iconic favourites in communities up and down the UK. Its back to basics yet upbeat feel perfectly demonstrates how customers have come to rely on McDonald’s for food they enjoy and an experience they can trust.”

To view the new ad, click here.