Why Wetherspoons is an early riser

14 March, 2010

Wetherspoon is to open all its pubs from 7am from 28 April to cash in on the strength of breakfast and coffee sales. Its ultimate ambition is to challenge McDonalds as the country's favourite breakfast destination. It is already number two in the market.

The pub chain now serves 275,000 breakfasts per week and about 500,000 coffees after opening all its pubs from 9am around five years ago. Building on this success it has decided to open from 7am from 28 April this year. "This will, we believe, substantially enhance sales of these categories over time,” says the company.

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