After-dark bingo out to capture younger players

1 March, 2010

Binglo is the name of the new after-dark version of the game being introduced by Mecca to attract a younger crowd. It is one of several innovations introduced by parent company Rank to reverse the decline in the bingo sector.

Mark Jones, the former Yates's and Pizza Hut boss, now running the show at Mecca talked to the Sunday Times about the new direction. Better food and drink, a more modern look and new games are all part of the mix.

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