Peach Marketing Seminar - SOLD OUT
21 March, 2013 - Wellcome Conference Centre, London
US restaurant marketing expert Scott Shaw and Leon founder and school food campaigner John Vincent are just two of the big-name opinion-influencers speaking at this year's sell-out Peach Marketing Seminar, on 21 March. We are now running a waiting list as all places have now gone.
Over 130 delegates have already been booked in for the event at the Wellcome Conference Centre on Euston Road, London.
Companies and brands already attending include: Zizzi, YO! Sushi, Whitbread, Virgin Trains, Tragus, Thorley Taverns, Tesco, SSP, Spirit Pub Co, Rhubarb, Red Hot World Buffet, Prezzo, Poncho 8, Pod, PizzaExpress, Pizza Hut, Peach Pub Co, PBR Leisure, Novus, Mitie Group, M&B, Meat Liquor, Lost in Catering, Living Ventures, Little Gems, Leon, Las Iguanas, Hilton, Hawksmoor, Harvey Nicols, Harris + Hoole, Grill Shack, Greene King, GBK, Giraffe, Five Guys, Fire & Stone, ETM, Ed's Easy Diner, Drake & Morgan, Dishoom, Costa, Chop'd, Carluccio's, Camino, Bulldog Pub Co, Beds & Bars, Be At One, Bath Ales, Barburrito, ASK, Artizian, Amber Taverns.
Also joining the speakers roster will be Andrew Stothert of brandinfg specialist BrandVista on the five key lessons of brand stand-out.
The focus for the seminar will be on all things mobile, social and local - and John Vincent's theme of "Making food fun" will plug into that. The boss of the healthy fast food chain will talk about how the drive for healthy food and learning to cook can be leveraged by individual companies and the market as a whole.
The Peach Marketing Seminar will analyse the latest marketing trends and developments from both sides of the Atlantic – what’s new, what’s exciting, what’s working in the eating and drinking-out-of-home market.
Scott Shaw, a restaurateur as well as founder and CEO of Washington DC-based Fishbowl Marketing, will pick out the new thinking from the recession-hit US market – and highlight techniques that are now pulling consumers back into restaurants and bars.
Spectacular Marketing founder Mark McCulloch, who has worked at YO! Sushi, Pret a Manger and Lastminute.com, interprets the latest UK marketing fashions and the challenges they pose for the out-of-home market - in particular the ‘hot’ areas of social, mobile and local focus.
The afternoon will also include two real-life case studies from Sarah Swaysland, head of communications at funky London bar chain Be At One, and Duncan Robertson, digital director at the now global bar and backpacking brand St Christopher’s, on staying in touch with and relevant to the ever-demanding, fickle and experience-chasing Millennials market.
Both enterprises are growing, entrepreneurial operators that act fast and use low-budget but high-tech solutions to getting their message out there – Be At One’s ‘Adopt a Bartender’ in January being a case in point.
Peach Factory founder Peter Martin, as well as chairing the session, will examine how the marketing function is maturing and the old tensions between marketing and operations are being overcome (or not).
Who should attend: Anyone with an interest in developing and improving marketing in the out-of-home environment
Timing: 2.00pm Registration; 2.30pm Start; 5.30pm Drinks & networking
Pricing for operators: Subscribers to Peach Report are entitled to two FREE places; non-subscribers ticket price is £149 (plus VAT)
Pricing for suppliers: There are a limited number of supplier places available, price £199 (plus VAT) for Peach Report subscribers, or £249 for non-subscribers
To book your place(s): contact Christine Martin, email email@example.com or call 01704 550383
The event is supported by: Coca-Cola, LiveRes, Fishbowl Marketing, Reynolds, Steelite
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