Peach Consumer Insight Seminar – NEW venue, MORE places released

Wednesday, 6 February, 2013, British Library Conference Centre, London

Due to the demand for places, we are moving our 2013 Peach Consumer Insight & Market Trends Seminar to a new, bigger venue. The February 6 event will now be held at the British Library Conference Centre, London - which means more places are now available. So book now.

Peach Consumer Insight & Market Trends Seminar
Wednesday, 6 February, 2013,
The British Library Conference Centre, 96 Euston Road, London, NW1 2DB

The afternoon seminar, co hosted with CACI, will take a long hard look at the vital trends shaping the eating and drinking out market in the coming year, providing powerful insights into the drivers of success.

Speakers will unpack and interpret new and original consumer data, analyse the implications for the sector and identify critical success factors as operators seek to lure consumers from their sofas and get them spending their hard earned cash.

Our topflight speakers and topics include:

• Peter Martin, ceo of Peach Factory, will be looking at changing consumer expectations and tastes, growing brand promiscuity and the demographics behind the country's frequent eaters out. He will identify the triggers that drive brand choice, why customers 'lapse' and look at the day/week parts that are performing well and with which formats.

• Paul Madden, director of customer experience and digital innovation at M&B, is addressing the huge impact of social media has had on customer insights/feedback for operators. How to make coherent sense of the tsunami of information available, how to distinguish the important from the trivial and what insights can we harness to improve customer experience and shape business strategy?

• Nielsen Harrap, associate partner, CACI is our "go to" man for location planning and strategy. He will be looking at key geographic and socio economic trends and identify how you can maximise your brand's performance at each outlet/site by understanding both the competitive landscape and the local consumer market data. Opening in the wrong place with the wrong offer is an expensive error few operators can afford, we'll help you identify the 'hotspots'.

• Peter Kemp Welch, partner at Piper Private Equity, is a highly regarded long term investor in the sector. We've asked him to give us some insight into the increasing role of brand and customer data in investment decision making and to outline what he expects and needs from operators to build confidence in the longevity of a concept and help justify valuations whether looking for finance or at exit.

PizzaExpress marketing director Emma Woods will also take part in a panel discussion.

Who should attend? MDs/CEOs, marketing and insight teams, operations directors and anyone involved in developing the strategy of a pub group, casual dining chain, coffee shop/bakery/QSR offer.

Companies already attending include
Barburrito, Bramwell, Bacardi, Bath Ales, Camino, Carluccio's, Eds Easy Diner, Fire & Stone, Coca Cola, Coffer Group, Drake & Morgan, GBK, Greene King, Hall & Woodhouse, Intertain, Itsu, Krispy Kreme, Las Iguanas, Le Pain Quotidien, LEON, Living Ventures, McCains, Molson Coors, Orchid, PBR Leisure, Ping Pong, PizzaExpress, Pizza Hut, Spirit, Sophie's Steakhouse, Steelite, Stonegate, RBS, TGI Friday's, Tragus, Virgin Trains, Yo! Sushi, Youngs

Pricing:
Operator rates - Peach Report subscribers £99 (+VAT); Non-subscribers: £149 (+VAT)

Supplier rates - Peach Report subscribers: £199 (+VAT); Non-subscribers: £249 (+VAT)

Timings: 2pm to 5.30pm followed by drinks

Click here for venue details and directions

To book your place, please email rachel@peach-factory.com and she will send you an email confirmation and invoice.

Please note bookings are non refundable, but you can change names/make substitutions right up to the day of the event.