Peter Martin’s UK Eating-Out Market 2011 Workshop

Peter Martin’s UK Eating-Out Market 2011 Workshop
Tuesday 25 January, 2011
Marlborough Theatre, Kings Fund, 11-13 Cavendish Sq, London W1G 0AN

An exclusive half-day workshop with the sector’s leading commentator on the vital trends shaping the UK out-of-home market and the repercussions for operators, investors and suppliers:

• Gain insight into consumer attitudes & priorities for 2011
• Understand the rapidly changing structure of the market
• Analyse the importance of brands to consumers
• Deconstruct the anatomy of a successful brand
• Identify the markets winners and losers
• Assess your brand positioning
 
“An essential briefing for anyone looking to develop their business in
the UK eating-out marketplace”  Ian Neill, chairman, Wagamama

Who should attend?
Operators: all those involved in operational development & strategy, marketing & customer insight teams of pub, bar and restaurant chains.
Suppliers: senior account managers & marketers looking to build sales from the branded out-of-home market.
Investors: from corporate banks to analysts to private equity looking to identify winners in this competitive sector.

Programme
The Workshop focuses on the big opportunities for the eating and drinking out sector in 2011 – with practical advice on how best to exploit them. We will draw heavily on Peach’s own research data, including sales trends from Coffer Peach Business Tracker, and consumer attitudes and preferences from the Peach BrandTrack survey. We will also look at industry attitudes from our annual Business Leaders and Food Trends surveys and identify emerging themes from the market’s movers and shakers.
 
Peter Martin brings 30 years of industry experience to bear on his analysis and interpretation of the key market dynamics. He’ll examine the best practices of most successful eating out chains and help you build a your brand strategy for 2011 and beyond.
 
This session is guaranteed to get you and your teams thinking and energised about the year ahead.
 
Agenda & timings:
2.00pm: The shape of the eating out market (1)
• What consumers want • Growing shift to brand
• Marketing literacy & social networking • Attitudes to alcohol and obesity
2.45pm: The shape of the eating-out market (2)
• London is a different country • Why quality is the main driver
• What Business Leaders think • The future
3.00pm: Coffee break
3.45pm: Changing Market Structure
• Why eating is beating drinking • New focus on marketing and service
• Local vs national • Brands vs individuality
4.30pm: Anatomy of a successful player
• What does success look like? • Understanding the new thinking
• Groups vs independents • Winners and losers
5.15pm: Conclusion & Summary
5.30pm Ends
 
The  UK Eating-out Market Workshop was organised by Peach Factory Ltd.
For more information contact event organiser Christine Martin.
E: christine@peach-factory.com, T: 01704 550383