Final line-up revealed for Peach Consumer Insight and Market Trends Seminar

The seminar will offer a long hard look at the vital trends shaping the eating and drinking out market in the coming year, providing powerful insights into the drivers of success. Places are still available but are going fast—see below for details of how to book, and secure your attendance now.

The full seminar programme is as follows:

2.20pm Registration

2.30pm Introduction: mapping the 2013 landscape
Peach founder Peter Martin, drawing on exclusive Coffer Peach Business Tracker data, sets out the key trends shaping eating and drinking-out across the country, the pressure points and the opportunities - and the real prospects for 2013.

2.55pm Social media driven insights – help or hindrance? 
Paul Madden, director of customer experience and digital innovation at M&B, analyses the huge impact social media has had on customer insights and ‘real-time’ feedback for operators. How to make coherent sense of the tsunami of information available; how to distinguish the important from the trivial; and what insights can we harness to improve customer experience and shape business strategy?

3.30pm Future-proofing: hitting the location ‘hotspots’
Nielsen Harrap, associate partner, CACI is our "go to" man for location planning and strategy. He will be looking at key geographic and socio economic trends and identify high value locations/sites and consumers to help you realise the full sales potential of your brand or operation. As brand rollout continues apace, an informed, intelligent opening strategy is crucial.

3.55pm Panel discussion: Turning market data into investment gold
Peter Kemp-Welch, director, Piper Private Equity & Ali Aneizi, co head of Leisure & Hospitality, Baker Tilly will share their insights into the increasing role of both brand and sales data in investment decision-making – where market due-diligence is becoming as vital as financial. We’ll be asking them to outline what investors and/or potential buyers expect and need from operators to build confidence in the longevity and scalability of a concept.

4.15pm Coffee Break

4.35pm Down with the kids? The lowdown on ‘Millennials’ (the UK’s biggest single eating & drinking out demographic)
Paul Flatters, managing partner, Trajectory the leading social futures research consultancy, has a wealth of experience working with blue chip clients from Waitrose to the BBC. He will be exploring the importance of the “millennials’ (18 to 34 year olds) to the eating and drinking out sector and how successful brands engage with them, win their business and loyalty.

5.00pm What consumers really think about brands – and why you need to know
Are operators’ priorities always in-line with customer needs? Peter Martin reveals the latest trends emerging from Peach’s ongoing BrandTrack research, and contrasts them with the findings of our latest Business Leaders’ survey. In a promiscuous market, where brand stand-out is key, how do quality, value, service play out? What does loyalty look like? Do fmcg metrics work in hospitality? Who’s winning?

Out on the streets
Lostincatering.com’s Mike Palmer joins Peter Martin to see how the hottest concepts out on the street are influencing the wider market – and customer expectations. What’s the next big thing to watch out for?

5.30pm Summing up/conclusion

5.40pm Drinks & networking

Date and Venue Wednesday, 6 February, 2013 at The British Library Conference Centre, 96 Euston Road, London, NW1 2DB

Pricing Operator rates Peach Report subscribers £99 (+VAT); Non-subscribers: £149 (+VAT). Supplier rates Peach Report subscribers: £199 (+VAT); Non-subscribers: £249 (+VAT)

How to book Please email rachel@peach-factory.com and she will send you an email confirmation and invoice.

Please note bookings are non refundable, but you can change names/make substitutions right up to the day of the event.