New Thai café concept from Yau
23 July, 2012
Wagamama and Hakkasan founder Alan Yau is to set up a new casual café concept to accompany his Busaba Eathai format.
The Naamyaa has been inspired by Bangkok cafes and will serve western as well as authentically Thai dishes, with the emphasis on curries but with dishes to make it a day-long proposition, including breakfast items. Yau’s first site will be at the Angel development between City Road and Upper Street.
Naamyaa will be a sister brand to Busaba Eathai but will have a more accessible, cheaper and day-round offer—suggesting it could prove to be a bigger roll-out brand. Busaba Eathai currently has ten branches, nine of them in London and one at the Bicester Village shopping centre, but Yau thinks the new brand will be more approachable for those not as familiar with Thai food as regular Busaba diners. Phoenix Capital Partners, which bought Busaba Eathai in 2008, is backing Naamyaa.
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