Olympics doubles sales at TGIF Stratford
8 August, 2012
TGI Friday’s has reported a big spike in sales at its Westfield Stratford restaurant as a result of the nearby Olympic Games.
As Peach Report has reported, there have been concerns that disruption caused by the Games has hampered restaurant sales, with some operators reporting falls of up to 60%. There have also been reports that Stratford shops and restaurants have not been benefiting as much as expected from the influx of visitors, partly because ticket-holders are being swiftly funneled in and out of Olympic venues.
But TGI said it had seen sales at its Stratford restaurant (pictured) doubled over the course of the Olympics so far. It calculated that it had served a total of 11,480 main courses in the last week—30% of which were burgers—along with 4,866 cocktails. It may well have benefited from the feelgood factor around the Games following the surge of medals for the British team.
TGI Friday’s UK operations director Tim Cullum said: “It’s not just Team GB that is setting records—Friday’s is too, with our Stratford restaurant hitting the highest sales levels since we opened the restaurant last year."