Corney & Barrow revamps brands
30 July, 2012
Corney & Barrow has unveiled plans to revamp its operations into three separate formats following the launch of its first travel bar at London’s Waterloo station.
As Peach Report has reported, the company launches its first C&B Cabin venture at Waterloo this week. It plans to use the Cabin brand for future travel-based operations.
Corney & Barrow’s restructure will also see it relaunch its City bars as C&B Bars, with the Mason’s Avenue branch the first to reopen with the new identity in mid-August. The revamp aims to soften Corney & Barrow’s corporate image and put more emphasis on food as well as the wine for which the company is renowned, with open kitchens added.
A third brand in the Corney & Barrow portfolio will be its Terrace format, after the successful opening of its food-focused Devonshire Terrace operation. The company wants to add more Terraces to the estate.
The relaunch follows extensive customer research by Corney & Barrow. It will be backed up with an overhaul of its website and a campaign to promote its new image with a ‘Work hard, play harder’ philosophy.
Managing director Lucy Knowles said: “Last autumn we took time to reflect on what’s been an unforgettable 30 years serving the City and felt it was time to move on. To progress, not stand still. So we’ve had a makeover but stayed true to ourselves, building our ‘work hard, play harder’ philosophy into everything we offer.”