About Peach BrandTrack

Peach BrandTrack is a powerful, benchmarking research tool for the eating-out market, measuring individual brand competitor sets and performance - from awareness, through visit rates to satisfaction and loyalty. Data are gathered from a twice yearly survey of over 5,000 consumers who eat-out.

BrandTrack provides continual, high-quality insight into market and the performance of the top 50 eating-out brands, from McDonalds, Costa and Wetherspoons to YO! Sushi, Las Iguanas and Giraffe, delivering updates on the latest consumer habits and trends, plus detailed profiles.

It tracks the entire customer relationship from awareness through to loyalty, via visit rates, satisfaction ratings, likelihood to revisit and net promoter scores – and examining some of the key drivers of those decisions. It delivers the most complete overview of why and how the public eat and drink out - and which brands they use.

BrandTrack puts brand performance in a market context, benchmarks consumer ratings against competitor sets, provides a unique picture of brand personality, weaknesses and strengths and challenges assumptions. It provides operators with the ability to predict their consumers’ tastes and trends.

Measurements include:
    •    Awareness and consideration
    •    Brand by brand usage - inc day-parts, week-parts and occasions
    •    Satisfaction / future usage
    •    Intention to recommend - Net Promoter scores
    •    Influences / image / attributes
    •    Usual demographic splits (age, social group, geography)

Subscribers receive in-depth analysis of over 50 individual branded chains, including their own and competitors’, to benchmark performance. Peach BrandTrack has been launched with the support and active involvement of over a dozen of the country’s leading operating companies.

Companies already using BrandTrack as part of their market insight include JD Wetherspoon, M&B, Whitbread, Spirit Pub Co, Pizza Hut, Caffe Nero, Stonegate, Wagamama, Carluccio's. and Las Iguanas  Fieldwork is carried out by Peach Factory and Demographix

Fieldwork is carried out by Peach Factory and Demographix.

See: www.peach-report.com/BrandTrack/

Or for more details, and to see how your brands rate, call 01704 550383 or email Peach head of research Lesley Muir via lesley@peach-factory.com